Porsche’s first-half 2025 numbers just dropped, and they land with a jolt: 58.1 % of the 144,991 cars it delivered wore some form of electric propulsion—25.5 % fully battery-electric and 12.2 % plug-in hybrid. That headline, reported by The EV Report, sits well above the brand-official 36.1 % (23.5 % BEV / 12.6 % PHEV) quoted in Porsche’s own newsroom release—proof that “electrified” depends on who’s counting mild hybrids.
Porsche AG Newsroom — Official Press Release
Snapshot of H1 2025
| Metric | 2025 H1 | YoY |
|---|---|---|
| Total deliveries | 146,391 | –6 % |
| Electrified share (Porsche definition) | 36.1 % | +14.5 pts |
| Electrified share (incl. mild hybrids) | 58.1 % | +15 pts |
| North America | 43,577 (+10 %) | Record half-year |
| China | 21,302 (–28 %) | Tariff & competition drag |
| Germany | 15,973 (–23 %) | End of subsidies |
Inside the 58.1 % Mix
- Battery-electric (BEV): 25.5 %
- Plug-in hybrid (PHEV): 12.2 %
- 48-volt mild hybrid: 20.4 % (included only by third-party analysts)
Those low-voltage starter-generator systems trim gasoline use about 0.4 L/100 km—roughly a 1 mpg bump on the EPA city cycle.
The Electric Macan Effect
- 45,137 Macans sold (+15 %), ≈ 60 % of them electric
- Built on the Premium Platform Electric (PPE) with an 800-V architecture
- 100 kWh net battery; 270 kW DC fast-charge does 10–80 % in ~18 min
- WLTP range: 540 km ≈ 336 mi
- Wheelbase: 2,860 mm ≈ 112.6 in—meaning Taycan-like cabin space
Electrek notes the EV Macan is already outselling its gas sibling worldwide.
Performance & Price Benchmarks (U S-Friendly)
| Model | 0-60 mph* | Range (mi, WLTP) | DC 10-80 % | Base Price† |
|---|---|---|---|---|
| Porsche Macan EV | ~3.1 s | 336 mi | 18 min | ≈ $93,900 |
| Tesla Model Y Perf. | ~3.5 s | 351 mi | 27 min | $76,670 |
| BMW iX M60 | ~3.6 s | 357 mi | 31 min | ≈ $109,600 |
| Mercedes EQE SUV | ~4.4 s | 342 mi | 28 min | ≈ $100,000 |
*Converted from 0-100 km/h specs (subtract ≈0.2 s).
†Euro MSRPs converted at €1 = $1.08; U S MSRPs where available.
Why North America Leads
At 43,577 units, the U S and Canada now represent Porsche’s biggest region ever—helped by steady federal EV credits and early tariff hedging. Leasing penetration on the Taycan Turbo GT tops 56 %, cushioning sticker shock for American buyers.
China & Germany: Twin Headwinds
- China –28 %: Domestic rivals BYD and Aito under-cut Taycan prices by up to 40 %.
- Germany –23 %: The March 2025 end of the Umweltbonus EV grant and cybersecurity certification costs weighed on volume.
Who’s Buying?
- Median customer age: 43
- Household income: $245,000
- Top purchase drivers: instant torque, home-solar charging ROI, high-tech interiors
- Body-style sweet spot: compact luxury SUV—exactly where the Macan EV sits.
Range anxiety keeps dropping as Porsche’s NACS-compatible Charging Service now overlays 20,000 third-party DC plugs across the U S.
Risks & Headwinds
- Nickel prices: up 38 % YTD, with Porsche hedging just 70 % of 2025 demand.
- Software complexity: OTA driveline updates triple validation hours vs 2023.
- Tariffs: 25 % U S duties on German luxury imports (re-imposed May 15, 2025) could squeeze Macan-EV margins until localized pack assembly starts in Atlanta this fall.
Looking Ahead (H2 2025 → 2026)
- Panamera Turbo S E-Hybrid facelift arrives September.
- All-electric 718 prototype debuts at IAA Munich in October.
- Solid-state JV with Group14 Technologies slated for Q4.
CEO Oliver Blume still targets >80 % BEV sales by 2030 but promises a “balanced powertrain roadmap” to keep the 911’s turbo flat-six alive—fueled by synthetic e-fuels.
Conclusion
Whether you track Porsche’s electrified mix as 36 % or a more inclusive 58 %, the direction is clear: the Stuttgart icon has crossed a tipping point where batteries, motors, and over-the-air code now drive the brand story as much as boxer engines once did. For American enthusiasts, that means quicker SUVs, growing fast-charge coverage, and a front-row seat in the premium EV arms race.
Read Also: Shocking $18,000 Tesla Model Y FSD Arbitration Win Exposes Full Self-Driving Truth
