The electric-vehicle era is reshaping luxury brands and their EV portfolios, and Mercedes‑Benz is no exception. As the market evolves and competitive pressures mount, Mercedes’ dedicated EV sub-brand, EQ, is undergoing significant changes for 2025. Some models are being updated, others are being discontinued — with strategic pivots underway.
Below we dive into what’s happening with the Mercedes EQ lineup in 2025: which models are getting refreshed, which are being phased out, and what these decisions mean for buyers, dealerships and the brand’s EV strategy.
1. What’s Being Discontinued or Paused
• EQE & EQS (U.S. changes)
Mercedes has announced that for the U.S. market, production of the EQE sedan and SUV and the EQS sedan and SUV will be paused after September 1, 2025.
The move aligns with ending of federal EV tax credits and the company’s strategy to restructure its EV model lineup.
• EQB Compact SUV
The EQB is reportedly being discontinued at the end of the 2025 model year. This suggests Mercedes is shifting away from this sub-brand in that segment (or replacing it under a new naming strategy).
• EQC
Although older, the EQC (Mercedes’ original EQ SUV) has already been phased out in many markets due to strong competition and newer models.
Summary: Several key EQ-branded models are being cut or paused, especially in the U.S., indicating a broader pivot in Mercedes’ EV strategy.
2. What’s Being Updated or Introduced
• The New Electric GLC with EQ Technology
Mercedes unveiled the new GLC electric model “with EQ Technology” at the IAA Mobility 2025 show in Munich.
This model signals a shift in naming and structure: rather than separate “EQ” sub-brand EVs, Mercedes is integrating EV models within its existing core model lines (e.g., GLC with EQ Technology).
• CLA with EQ Technology
The all-new 2025 CLA (including electric variant) is built on the new architecture and follows this new naming strategy.
What this means: Mercedes is moving from “EQ as a standalone EV brand” to “EQ Technology” as a designation within its model range. This structural change is being introduced via updated models like the electric GLC and CLA.
3. Why These Changes Are Happening
• Regulatory & Tax Credit Shifts
One main driver: the U.S. federal EV tax credit landscape changed, making certain high-priced luxury EVs less competitive. Mercedes’ pause of U.S. production for several EQ models coincides with this.
• Market Competition & Volume Pressure
Luxury EVs face increasing competition (Tesla, Chinese automakers, VW group) and lower margins in some segments. Mercedes is restructuring where it sees higher growth/volume potential.
• Strategic Naming & Platform Shift
By shifting to “with EQ Technology” rather than separate EQ models, Mercedes is reducing complexity and aligning EVs more directly with its traditional range. This may reduce cost, improve brand coherence, and accelerate EV roll-out.
4. What Buyers & Owners Should Know
For Potential Buyers (2025-2026)
- If you’re eyeing an EQE, EQS or EQB in the U.S., look into model year production, availability and incentives — production may be paused or discounting may occur.
- The newly introduced GLC EV and updated CLA EV may represent Mercedes’ next wave of EVs, with potentially more supply and future-proof naming.
- Consider future servicing and resale: a discontinued model may see lower resale value or reduced update support.
For Owners of Current EQ Models
- Mercedes continues to service existing EQ models. However, remaining support and future updates may differ if a model is discontinued in your market.
- Consider warranty, software updates, battery life and resale implications when planning ownership.
5. Future Outlook for the Mercedes EQ Lineup
Here’s a simplified timeline and outlook:
| Year | Status | Highlight |
|---|---|---|
| 2025 | Transition year | Production pauses for EQE/EQS in U.S.; EQB ends 2025 model year |
| 2026 | Shift to “with EQ Technology” models | Introduction of models like electric GLC built on new platform |
| 2027+ | Broader rollout | EV models across Mercedes portfolio under new naming and architecture |
Mercedes’ move indicates that while the “classic” EQ-branded models are being phased or paused, the EV strategy is evolving rather than being abandoned.
For more on how other automakers are repositioning their EV lineups, check out: How BYD Beat Tesla: The Secret Formula Behind China’s EV Giant (2025 Update)
FAQs: Mercedes EQ Lineup 2025
1. Which Mercedes EQ models are being discontinued in 2025?
In the U.S., production of the EQE and EQS sedans and SUVs is paused after September 1, 2025. The EQB SUV is set to end after model year 2025.
2. What does “with EQ Technology” mean?
It’s Mercedes’ updated naming strategy for its EVs: Instead of having a separate EQ brand, EVs will carry names like “GLC with EQ Technology” to integrate EVs into the main model lines.
3. Will Mercedes still build luxury EVs under the EQ brand?
Yes — but the strategy is shifting. While some existing EQ models are paused/discontinued in specific markets, Mercedes is still committed to EVs and will build new models under the updated naming and platform strategy.
4. Is the EQB already discontinued?
Yes — reports suggest the EQB compact SUV will be discontinued after the 2025 model year.
5. What is the new electric GLC about?
Unveiled at IAA Mobility 2025, the GLC electric model “with EQ Technology” represents the next wave of Mercedes EVs built on a dedicated architecture and is positioned as a successor of sorts to older EQ models.
6. Should I buy a Mercedes EQ in 2025?
It depends. If you find a good deal on EQE/EQS/EQB before production ends, it could be a value opportunity. But consider resale, support and future naming strategy — if you want the “next generation”, maybe wait for the updated EVs coming in 2026–27.
The Mercedes EQ lineup in 2025 is undergoing one of its biggest transformations yet. While some models are being paused or discontinued — especially in specific markets like the U.S. — the change is less about abandonment and more about evolution. Mercedes is shifting its EV strategy to integrate electric vehicles into its main model architecture, streamline naming, and prepare for the next generation of EVs built on more advanced platforms.
Suppose you’re following Mercedes for an EV purchase or ownership. In that case, 2025 is a year of transition: opportunistic deals may exist, but the smarter move may be to understand the changes and align with what’s coming in 2026 and beyond.
